Building Relations impact team appointed by sustainable design team

Property PR agency, Building Relations, has been chosen to deliver a strategic corporate PR retainer for sustainable design and renovation firm, Better Green Living, to raise awareness of its retrofit projects and support its business growth.

Better Green Living designs and implements creative and sustainable refurbishment projects for educational institutions and their estates – including universities and private schools.

Since Better Green Living was launched as a subdivision of Better Green Group in 2020, its expert team has successfully renovated (retrofitted) student accommodation and communal spaces for King’s College London, with a design ethos focused on creating sustainable and engaging environments for the next generation. The project protects the legacy of the buildings, improves the student experience as well as ensuring the building operates as  efficiently as possible.

The company approached Building Relations due to its expertise in the built environment and specialist sustainability team, working with a wide range of clients including developers, housebuilders, and agents to deliver B2B and B2C campaigns in UK and international media.

In 2023, Building Relations launched its dedicated Environmental and Social Impact team to focus on dedicated ESG campaigns, led by Natalie Daniels, Sustainability PR Director – who now heads up the fast-growing team.

Both London-based, Building Relations and Better Green Living will now work together to execute a corporate press office function, amplifying its large-scale education and commercial projects and sharing the expertise and insights of its senior leadership in the sustainable design sector.

Rachel Colgan, Managing Director of Building Relations, said:

“Promoting sustainable building excellence is something we are passionate about and since the launch of our dedicated impact team last year, we are able to support our clients engage in this important conversation.”

Natalie and the team will work with Better Green Living to promote the fantastic work it has been doing for universities and private schools and we look forward to helping them tell their story.”

Deborah Parsons, CEO and Sustainability and Outreach Director at Better Green Group, added:

“Our team delivers highly creative and sustainable projects, underpinned by our commitment to dedicate at least 20% of our profits to environment goals and direct outreach projects. We chose Building Relations due to their enthusiasm for our design ethos, their expertise in sustainability and buildings as well as their understanding of our business. With exciting projects in the pipeline to be announced later in the year, we are looking forward to showing off some of our work and engaging more in an ever-changing industry.”

Natalie Daniels, Sustainability PR Director at Building Relations PR, continues: 

“Global temperatures are rising at an exponential rate and the built environment has a critical role to play in mitigating climate change. Businesses like Better Green Living are continually having to navigate and journey through the transition to Net Zero and we are proud to help support them as their chosen PR agency. We specialise in helping to unpick and navigate this fast-paced and increasingly important subject and to help share the real positive impact Better Green Living is making in the retrofitting space. The opportunity to work with a sustainability-purpose driven organisation, whose values closely align with ours, is fantastic.”

SOURCE: https://www.londondaily.news/building-relations-impact-team-appointed-by-sustainable-design-team/